Motivation Questionnaire

OD-Tools® Motivation Questionnaire is an advanced psychometric questionnaire to create individual and group motivation profiles, to retain and better motivate the workforce, and to increase intrinsic motivation. You can watch a more detailed introduction:

A unique motivation and retention tool

  • Support total reward planning on the organization, team and individual levels. Make better decisions based on comprehensive and accurate data.
  • Increase intrinsic motivation, and help people to discover more meaning, purpose and joy at work.
  • Increase the motivation skills of managers.
  • Facilitate tangible, effective conversations between managers and their team members.
  • Proactively and effectively retain your key employees.


The OD-Tools Motivation Questionnaire (MQ) is designed to increase self-awareness and intrinsic motivation at work. It helps individuals by clarifying their values and priorities, and it also helps employers better retain and motivate their people at the same time. Based on 15 work-related needs – called motivational factors – the questionnaire outlines a comprehensive job motivation/satisfaction profile for each individual participant, and enables companies to proactively retain their key talent.

The questionnaire is fast and accurate. It has 34 independent scales (15 Needs and Satisfaction, and 4 special scales), yet most people complete it in 12 to 15 minutes.

Mobile friendly: it can be used on all popular devices.

MQ is very easy to use and understand; there is no need for any previous training. It builds on well-known models such as Maslow's Hierarchy of Needs, and the concept of Extrinsic and Intrinsic Motivation.

Reports are insightful and easy to understand:

You can download the Motivation Questionnaire Brochure, the organization-wide Golden Key Motivation Development Program, or please Contact Us for a sample report if you are interested in using it in your work.

Application areas

The Motivation profile is a snapshot of employee Needs and Satisfaction as participants perceive them now. It is a dynamic result of comparing desires with conditions currently provided by the work environment.

The motivation profile can serve as reference material for appraisal, feedback, coaching, or employee dialogue. Such a two-way discussion between employees and the organization is very important to define the appropriate objectives and opportunities for people and to maximize the mutual benefit for both parties.

MQ can help organizations in proactively retaining their people. Compared to AI people analytics solutions, MQ provides a transparent, ethical, and more accurate flight risk analysis, and rich data on how to constructively address potential leaving risks. MQ provides complete needs/satisfaction data along 15 needs on individual, team, and organization levels, powering an enterprise-wide effective employee retention solution.

MQ unifies various theories and supports their application

MQ helps employees to benefit from scientific research about human motivation in multiple ways. Scientists like Maslow, Deci, and Ryan discovered that the most successful people share some common characteristics in their motivation: these highly effective people are capable of motivating themselves. They seem to have an internal dynamo that generates energy and enthusiasm, and this motivation carries them through tough times of starting up, hardship, slow development, difficulties, setbacks, challenges, and failures. These motivational factors are called Intrinsic motivational factors, as opposed to Extrinsic motivational factors that come from the outside world. This is very well aligned with Herzberg's work on "Hygiene Factors" and "Motivators." Using the basic building blocks of employee needs as defined in MQ, managers can finally integrate these theories. MQ enables line managers not only to understand these important concepts better but more importantly to apply them in their daily work.

Extrinsic motivation (outside factors) loses its effect after a few months, while Intrinsic motivation (internal motivation) provides continued energy. Organizations need to pay attention to both, but Intrinsic motivation is something that is possible to "ignite" and develop, and that development brings “win-win” scenarios for employees and employers. The Practitioner Certification Training program will provide you with the knowledge and skills to use this tool most effectively.

Motivating employees is supposed to be an important job for every manager. So, how much do your managers really know about employee motivation? And how well do they understand the needs of their staff? Are you ready to take their motivation skills to the next level?

MQ can be used as a powerful stand-alone report, or combined with the Trait-Map Personality Profile to form an even more complete, solution-driven Talent Management and Development tool.

Product Summary: OD-Tools Motivation Questionnaire (MQ)
Motivation Questionnaire Report
Product description: Innovative questionnaire measuring the 15 most fundamental employee needs and the relevant satisfaction levels. The report powers self-learning, self-motivation skills training, motivation skills training for managers, and organization-wide retention efforts.
Category: Motivation test
Users: Recruiters, Headhunters, Trainers, Coaches, HR, and OD professionals
Publisher: OD-Tools®

Please Contact Us for pricing and licensing information.