About Us

Welcome to OD-Tools®, the home of innovative assessment and advisory tools for professionals in the fields of OD, HR, training, psychometrics and consulting. We believe that people and organizations can become happier and healthier, and increasing self-awareness is the key that unlocks the way to development. The tools are the results of this belief, they are our contribution towards a more empowered, positive, and sustainable future.

Whether you work one-to-one or with thousands of employees, our tools empower you to make insightful assessments and recommendations at all points of the talent and organizational life-cycle.

With OD-Tools® you can:

  • Assist organizations in improving their recruitment and selection processes and enhancing job and cultural fit organization-wide.
  • Ease employee on-boarding and accelerate time to productivity.
  • Use 360 feedback to enhance individual performance and team fit, and manage the risk of promotion and succession decisions.
  • Specify training priorities.
  • Use intelligent algorithms to create ideal candidate profiles and benchmarks for your main teams and jobs.
  • Improve management of employee engagement and retention through a more in-depth understanding of motivation.
  • Implement and improve integrated people management practices organization-wide and measure their effectiveness.

Our technology platform makes it easy and cost-effective to deliver services of your choice.

Please visit our Online Tools section to learn of our unique tools that you can begin to use today; OD-Map® employee survey, Trait-Map®, OD-Tools® MQ, and the "Solution Focused 360 Feedback Technology".

Below, please read about our founders, history, and service technology.


How the OD-Tools® Platform Works

OD-Tools® is a web-based Software-as-a-Service (SaaS) application. All you need is a web browser and internet access; you do not need to maintain servers or install software. You get all upgrades and updates automatically and for free.


Our Technical Advantages


  • Instant use: your projects can be ready to go in 1 or 2 hours. No long learning curves, the system is intuitive and easy to learn.
  • All-in-One: the OD-Tools® platform allows you to manage all your organizational and talent management assessments in one central application. Only one system to learn, only one password to remember.
  • Deploy anywhere: multi-language support is built in from the ground up, not just as an afterthought.
  • Mobile friendly: most assessments and surveys can be completed on smart-phones. It is not easy to balance psychometric validity with efficiency and mobile screens, and we welcome you to evaluate our achievements in this respect.


Data Management


  • Response management: you probably understand the importance of saving all participant responses, even partial responses. Our “InstantSave” Questionnaire Technology captures and instantly preserves all data, so no responses get wasted.
  • Report management: generate instant reports seconds after participants finish their tests or questionnaires.
  • Data safety: best practices for data protection, privacy, and confidentiality. We can satisfy the strictest requirements of EU Clients as well.


Business Support


  • Custom logo support: your logo on all user interfaces and reports — at no extra charge.
  • System roles and security: set up customized data access rights to suit the needs of any size organization or number and level of system users.
  • Control costs: pay only for what you use. Charges are based on the number of downloaded reports. It's easy to self-manage and control. Scale up or down anytime.
  • Up-time: guaranteed 99.9%. We operate on industry-leading, global, cloud-hosting data centers, ensuring high availability and ability to scale at will. Traffic quickly re-routes in the unlikely event of network issues so that participants and system administrators always get immediate responsiveness. Automatic daily snapshots and a proprietary backup system minimize any risk of data loss.


Our History

OD-Tools® was created by seasoned professionals, and it is field-proven in a wide range of industries across four continents.

Creating world-class assessment tools requires creative break-throughs and a long process of refinement. The first stage of product development - prototyping, psychometric analysis, and refinement - was completed by the founders and an international team of consultants between 2002 - 2017 as part of HRO (Shanghai) Consulting Co., Ltd., a company dedicated to providing People and Organisation Development services to foreign companies operating in China. China is now the world’s second-largest economy and operating base to Fortune 500 MNCs and some of the world’s most dynamic local companies as well.

The team at HRO created their first personality test for internal use in 2002. This first questionnaire grew into what today is known as Trait-Map®, an insightful and sensitive personality inventory to determine people-to-job fit. The team started working on MQ, a tool to facilitate self-awareness and an understanding of intrinsic motivation, as early as 2004. MQ also went through great changes in the years and evolved into a unique Motivation Questionnaire with unparalleled business applications.

These online assessments gradually captured the attention of HRO's clients and other consulting organizations who wanted to license them. 2015 brought a major upgrade to the IT infrastructure and a new brand was conceived, OD-Tools®, preparing the online assessment product line to grow into an independent business. Since 2018, the copyright of the tools and the assessment platform belongs to a dedicated new company, OD-Tools.com UG, headquartered in Berlin with an international team operating across the globe, developing the most comprehensive and purpose-built assessment tool portfolio. The tools are attracting a loyal and growing user-base, professionals from boutique consulting firms and Fortune 500 alike, who appreciate tools with precision, insight, ease of use and strong impact. OD-Tools® is also part of the DirectHR Group alliance, providing best-of-class solutions in managing human capital through recruitment, assessment, development, and advisory. With a team of 50 professionals and four offices, the DirectHR Group serves Clients from all over the World.

Built on validated psychometric foundations, our tools balance theory with practical application. Although simple and easy to use, we do not compromise on analytical nuance and depth. For all of our tools, the user experience is intuitive and fun. Give us a try to see what sets us apart from all the rest.


The core team of OD-Tools.com


Managing Director: Gabor Nagy. Gabor has 15 years experience in assessment, training, consulting and OD. He holds a postgraduate diploma in Organization and HR Management.

Co-founder, Assessment Author: Friedemann Demmer. MA in Applied Psychology, Frieder has delivered 800 high-stakes assessment center projects. He brings more than 15 years experience in assessments and people development.

CTO: Peter Peto. Peter has more than 20 years of experience in developing and operating mission-critical enterprise systems.

Online tools were developed by Gabor Nagy, Friedemann Demmer, Vivian Guo (Ph.D.), Fang Hua (Ph.D.), Daniel Smith, in cooperation with developers from Cambridge University Psychometrics Centre: Kaori Takenaka, Fiona Chan, and Michal Kosinski.

Personality Testing Researchers

The development of the first product, Trait-Map® could not have been started without access to the personality testing research of Dr. Lewis R. Goldberg and Dr. John A. Johnson. Dr. Goldberg created IPIP-NEO, a sophisticated personality inventory, and Dr. Johnson created scoring algorithms and narrative report text to it. Dr. Lewis R. Goldberg is a senior scientist at Oregon Research Institute, while Professor Emeritus at the University of Oregon, serves on the editorial board of the Journal of Personality and Social Psychology, Personality & Individual Differences, the European Journal of Personality, and the Journal of Personality Assessment. He has more than 100 publications in the field of personality psychology.


Dr. John A. Johnson is professor at the Pennsylvania State University; his main research field is personality tests during personnel selection. He received an award from University of Bielefeld, was awarded the Provost's Collaborative and Curricular Innovations Special Recognition Program Award, received first place of STAR Project Award and received Alumni/Student Award for Excellence in Teaching. Besides numerous publications in journals, he also published a book: Hogan, R., Johnson, J. A., & Briggs, S. R. (1997). Handbook of personality psychology. San Diego: Academic Press.



Do you want to know, engage, develop and reward your people better? We look forward to our collaboration with you in pursuit of your OD goals.